ZEGNA

Project Direction of branded materials for Zegna Eyeware 's press launch in Shanghai. 

Upbeat show audiovisuals and interactive installations to top the grand event with a surprising, contemporary and cool presentation.

Zegna's new eyeware models were presented over a dynamic interactive freezing cool effect display.

The theme of the branded runaway backdrop represented the transition from work to leisure in a hype celebration of summer and outdoor fun.